Author Andrew Joyce has kindly given me copies of two of his covers to share with you which is wonderful because I am researching what makes a great cover. The one for Redemption: The Further Adventures of Huck Finn and Tom Sawyer is so perfect. I am beginning to think my new favorite color is orange. It catches my eye so often when I look at book covers.
One thing you learn, hopefully, when designing your own covers is that each cover makes a promise, gives a clue, or shows what the reader can expect inside. There is no doubt what these books have in store for the reader. The colors on Redemption also gives a feeling of riding off into the sunset. Can it be that we will hear the last of Hunk and Tom?
Andrew has a story about the publishing of Redemption which I will let him tell you in his own words.
Meanwhile, Joyce's new book, Molly Lee, has the same western feel to it. The cover is still giving a book browser clues to what is in store for them when they read the book. Why is that important? An author wants to attract an audience who will enjoy their book and share it with others. If you write a book for a science fiction fan, while you would like others to pick it up, you want to be sure the book reaches its target audience, the readers of your genre. With the wrong cover it is quite possible that a reader of Romance would pick up the book and while the sale of a book is never bad, your target audience might slide right by your book, causing you to miss hundreds of sales.