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With Mike Wells' book, Lust, Money & Murder, I believe the answer to what captures his audience lies in the building of his main character.
Lust, Money & Murder Book 1 Lust
By Mike Wells
Publisher Mike Wells
Pages: approximately 106
From Amazon:
This book begins with a young and naive Elaine Brogan as she initially pursues her dream of a career as a photomodel. After becoming entangled with a sleazy modeling agency, she decides to become a Secret Service agent, struggling through the arduous training academy. After her first disastrous assignment, she is transferred to Bulgaria. There, she meets Nick LaGrange, the love of her life.